The Aesthetic Group is a premier collective of plastic surgeons, clinical estheticians and tanning professionals based in Edmond, Oklahoma. I was approached by the company with the challenge of not only redesigning their website to achieve a more modern look that fit their brand, but also restructure the content on the website the would result in a more friendly user experience.

The outcome of this project resulted in a consolidated website that didn’t sacrifice content for the sake of simplicity. The result is a product that is easier to use and that features a more direct user journey from landing on the site, to finding the information they need, and ultimately leading to a conversion.